For Local & Ultra-Local coverage areas, pricing is based on population size. However, due to the difference in coverage between Local TV and ITV regions, Local & Ultra-Local coverage areas are charged at a lower price to ITV regions, and are only available to Community and Ultra-Local radio stations.
For regional coverage areas, (available to all customers), regions are the same price, with the exception of London.
In order to make adjacent multi-region coverage areas more cost-effective, we have created discount bundled pricing models for England, Scotland and National.
Wales and Northern Ireland are, by default, covered by single ITV regions, therefore are priced as such; as a single standard region.